The convenience-oriented consumer
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The convenience-oriented consumer

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Published by Bureau of Business Research, University of Texas at Austin in [Austin] .
Written in English



  • United States.


  • Consumers -- United States.

Book details:

Edition Notes

Bibliography: p. 143-147.

Statement[by] W. Thomas Anderson, Jr.
SeriesStudies in marketing,, no. 14
LC ClassificationsHC110.C6 A73
The Physical Object
Paginationxvii, 147 p.
Number of Pages147
ID Numbers
Open LibraryOL5760844M
ISBN 100877551456
LC Control Number71176114

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Anderson, W.T. () Identifying the Convenience-Oriented Consumer. Journal of Marketing Research 2: – Google Scholar Auer, S. and Koidl, R. () Convenience Stores (2nd ed.) Frankfurt/Main: Deutscher Fachverlag Google ScholarCited by: Convenience-oriented consumer typologies are identified for patterns of convenience food consumption and use of durable goods. Morganosky () defined that person/consumer who seeks to "accomplish a task in the shortest time with the least expenditure of human energy" is a convenience oriented consumer. Anderson and.   For example, Jang et al. (b) investigated Generation Y customers’ attitudes toward green restaurants utilizing the FRL instrument and labeled four different segments as “adventurous consumer,” “convenience-oriented consumer,” “health-conscious consumer,” and “uninvolved consumer.” Using the segments identified, the researchers compared the importance of each .

  The convenience-oriented consumer. When the recession hit, this group came away with an entirely different perspective — they realized life .   The consumer convenience literature—strong in certain respects, underdeveloped in other respects—gives insufficient attention to service convenience. The prevailing pattern is either to treat service convenience generally or to lump services and goods together into an overall convenience construct. Retailers are increasingly using round prices, a trend at odds with the marketing belief in the superiority of just-below prices. However, conclusive empirical evidence on the effectiveness of different price endings is still missing. Addressing this void, this paper presents four field-experimental studies with a broad array of samples revealing the central role of convenience in the context.   A mail survey was sent out randomly using addresses from the telephone book in the German-speaking part of Switzerland in For each household, the person mainly responsible for buying and preparing food was asked to complete the questionnaire. T. AndersonThe convenience oriented consumer. Bureau of Business Research. Graduate School of.

"This book by a group of scientists experienced in European cross-cultural and interdisciplinary research in the special fields of consumer perceptions, sensory analysis, product image and risk research, tries to fill the gaps in our knowledge by studying the afore-mentioned processes from multiple perspectives. essential for those engaged in product development, market research and consumer science . The extent of food waste raises concern about its effect on natural resource use, food security and future sustainability of the international food sector. It is expected that emerging countries with a growing middle class will exhibit a similar extent and pattern of consumer-related food waste, which is disturbing given that food waste coexists with food insecurity.   All this is to meet the changing convenience-oriented consumer, but keeping loyal customers is more challenging in the digital age -- omnichannel shoppers are four times less likely to . Luqmani, Mushtag, Yavas, Ugar, and Quraeshi, Zahir A. (), “A Convenience-Oriented Approach to Country Segmentation: Implications for Global Marketing Strategies,” Journal of Consumer Marketing, 11 (4), 29 – Google Scholar.